When i'm first, i can use more : the divergent effects of joint appeals on likelihood of purchasing sustainable products
Year of publication: |
2023
|
---|---|
Authors: | Rostiani, Rokhima ; Purwanto, Bernardinus ; Septianto, Felix ; Chiew, Tung Moi |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 3, p. 228-238
|
Subject: | joint appeal | pioneer | follower | emotional value | skepticism | purchase likelihood |
-
Markteintrittstiming von Telekommunikationsdiensteanbietern
Gerpott, Torsten, (2008)
-
A QUESTION OF STRATEGY:TO BE A PIONEER OR A FOLLOWER?
Kaličanin, Đorđe, (2008)
-
Benefits and risks associated with time choice of innovating in retail settings
Patano, Eleonora, (2016)
- More ...
-
Purwanto, Bernardinus, (2023)
-
Lusiantoro, Luluk, (2022)
-
Purwanto, Bernardinus, (2023)
- More ...