When images backfire : the effect of customer-generated images on product rating dynamics
Year of publication: |
2023
|
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Authors: | Guan, Yue ; Tan, Yong ; Wei, Qiang ; Chen, George Guo-Qiang |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 34.2023, 4, p. 1641-1663
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Subject: | customer-generated images | expectation disconfirmation | rating dynamics | reviewer subjectivity | uncertainty reduction |
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