When implicit promises override explicit promises : the effectiveness of guarantees and diagnostic kits in improving product evaluations
Year of publication: |
2012
|
---|---|
Authors: | Steinhart, Yael |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1708-1725
|
Subject: | Produktqualität | Product quality | Markenimage | Brand image | Produktinformation | Product information | Garantie | Warranty | Signalling | Israel |
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