When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence
Year of publication: |
2007
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Authors: | Thomas, Manoj ; Menon, Geeta |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 3, p. 401-409
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