When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media
Year of publication: |
2007
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Authors: | Dahlén, Micael ; Edenius, Mats |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 29.2007, 1, p. 33-42
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