When is brand orientation a useful strategic posture?
Nathaniel Boso, Paige S. Carter, Jonathan Annan
| Year of publication: |
July 2016
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|---|---|
| Authors: | Boso, Nathaniel ; Carter, Paige S. ; Annan, Jonathan |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 4, p. 363-382
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| Subject: | brand orientation | transformational leadership | inter-functional collaboration | MNE subsidiary | commonwealth Caribbean region | Markenführung | Brand management | Multinationales Unternehmen | Transnational corporation | Karibischer Raum | Caribbean countries | Führungsstil | Leadership style | Strategisches Management | Strategic management | Ausländische Tochtergesellschaft | Foreign subsidiary |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/bm.2016.15 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011606858