When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Year of publication: |
2011
|
---|---|
Authors: | Lodish, Leonard M. ; Reed II, Americus |
Other Persons: | Goldfarb, Avi (contributor) ; Tucker, Catherine (contributor) |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 3, p. 405-408
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Befragung | Interview | USA | United States |
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