When is more merrier? : a cloud-based architecture to procure impressions from multiple ad exchanges
Year of publication: |
2024
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Authors: | Hosseini, Leila ; Tang, Shaojie ; Mookerjee, Vijay S. |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 35.2024, 1, p. 294-317
|
Subject: | capacity cost | cloud computing | mobile ad exchanges | mobile advertising | procurement cost | Cloud Computing | Cloud computing | Beschaffung | Procurement | Mobilkommunikation | Mobile communications | Öffentlicher Auftrag | Public contract | Kosten | Costs | Theorie | Theory |
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