When is servitization a profitable competitive strategy?
Year of publication: |
2016
|
---|---|
Authors: | Lee, Sunghee ; Yoo, Shijin ; Kim, Daeki |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 173.2016, p. 43-53
|
Subject: | Servitization | Channel competition | Game theory | Spieltheorie | Wettbewerbsstrategie | Competitive strategy | Leistungsbündel | Bundling strategy | Wettbewerb | Competition | Vertriebsweg | Distribution channel |
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