When James Bond shows off his Omega: does product placement affect its media host?
Year of publication: |
2015
|
---|---|
Authors: | Marchand, Andre ; Hennig-Thurau, Thorsten ; Best, Sabine |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 49.2015, 9/10, p. 1666-1685
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Product placement | Reactance | Persuasion knowledge model |
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