When lemonade is better than whisky: investigating the equitableness of a supermarket’s reward scheme
Year of publication: |
2000
|
---|---|
Authors: | Parker, Cathy ; Worthington, Steve |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 28.2000, 11, p. 490-498
|
Publisher: |
MCB UP Ltd |
Subject: | Grocery industry | Retailing | Loyalty schemes |
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