When less is more : sustainability messaging, destination type, and processing fluency
Year of publication: |
August 2016
|
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Authors: | Hanks, Lydia ; Zhang, Lu ; Line, Nathan ; McGinley, Sean |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 58.2016, p. 34-43
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Subject: | Sustainability | Process fluency | Destination image | Skepticism | Markenimage | Brand image | Werbewirkung | Advertising effects | USA | United States | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit |
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