When manufacturer brands did not support retailer brand images
Patrick Roßmann, Michael Schade and Christoph Klaus Burmann
| Year of publication: |
2023
|
|---|---|
| Authors: | Roßmann, Patrick ; Schade, Michael ; Burmann, Christoph Klaus |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 11, p. 1516-1532
|
| Subject: | Automotive | Brand architecture | Manufacturer brand | Moderator analysis | Retail branding | Schema theory | Markenführung | Brand management | Markenimage | Brand image | Bekleidungsindustrie | Clothing industry | Einzelhandel | Retail trade | Markenartikel | Brand | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-12-2022-0518 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484104