When MBAs rule the newsroom : how the marketers and managers are reshaping today's media
Doug Underwood
| Year of publication: |
1993
|
|---|---|
| Authors: | Underwood, Doug |
| Publisher: |
New York [u.a.] : Columbia Univ. Press |
| Subject: | USA | Zeitung | Marketing | Zeitungsverlag | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 259 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-231-08048-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004158503