When Numbers Count: Framing, Subjective Numeracy, and the Effects of Message Quantification in Direct-to-Consumer Prescription Drug Advertisements
Year of publication: |
2013
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Authors: | Ju, Ilwoo ; Park, Jin Seong |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 19.2013, 4 (1.8.), p. 488-506
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