When one desires too much of a good thing : the compromise effect under maximizing tendencies
Year of publication: |
January 2016
|
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Authors: | Mao, Wen |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 1, p. 66-80
|
Subject: | Maximizing | Satisficing | Compromise effect | Compensatory processing | Consumer choice | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Experiment |
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