When payments go social : the use of person-to-person payment methods attenuates the endowment effect
Year of publication: |
2023
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Authors: | Huang, Liang ; Savary, Jennifer |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 3, p. 585-601
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Subject: | digital payment | mobile payment | P2P payment methods | participative pricing decision | person-to-person payment | social norms | social transactions | the endowment effect | Elektronisches Geld | Electronic money | Zahlungsverkehr | Payment system | Zahlungsbereitschaftsanalyse | Willingness to pay | Bargeldloser Zahlungsverkehr | Noncash payments | Konsumentenverhalten | Consumer behaviour |
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