"When people take action ..." : mainstreaming malcontent and the role of the celebrity institutional entrepreneur
Year of publication: |
2015
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Authors: | Hopkinson, Gilian C. ; Cronin, James |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 13/14, p. 1383-1402
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Subject: | sustainability | mainstream consumers | activism | celebrity | institutional entrepreneurship | institutional theory | Entrepreneurship | Entrepreneurship approach | Institutionenökonomik | Institutional economics | Unternehmensgründung | Business start-up | Celebrity-Werbung | Celebrity endorsement | Neue Institutionenökonomik | New institutional economics |
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