When placement becomes collaborative branded entertainment : the case of music concerts
Year of publication: |
Spring 2016
|
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Authors: | Capelli, Sonia ; Fayolle, Laurene ; Sabadie, William |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 18.2016, 3, p. 37-49
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Subject: | Placement | collaborative placement | branded entertainment | collaborative branded entertainment | brand image | Markenführung | Brand management | Product Placement | Product placement | Markenimage | Brand image | Freizeitwirtschaft | Leisure industries | Musik | Music | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Unternehmenskooperation | Inter-firm cooperation |
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