When politics disgust : emotional versus rational processing of attack ads
Year of publication: |
2024
|
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Authors: | Passyn, Kirsten A. ; LeBaron, David ; Riggle, Robert J. |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 36.2024, 2, p. 145-178
|
Subject: | disgust | emotional versus rational processing | Political advertising | trust in government | voting intentions | Emotion | Werbewirkung | Advertising effects | Werbung | Advertising | Vertrauen | Confidence | Theorie | Theory |
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