When Posting Aspirational Products in Social Media Lowers Interest in Luxury : Relationships between Self-Concept, Social Signaling, and Ownership
Year of publication: |
2016
|
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Authors: | Grewal, Lauren ; Stephen, Andrew T. ; Coleman, Nicole |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Luxusgüter | Luxury goods | Signalling | Theorie | Theory |
Extent: | 1 Online-Ressource (61 p) |
---|---|
Series: | Saïd Business School WP ; 2016-01 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 9, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2715479 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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