When promoting a charity can hurt charitable giving : a metacognitive analysis
Year of publication: |
2012
|
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Authors: | Smith, Robert W. ; Schwarz, Norbert |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 4, p. 558-564
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Subject: | Gemeinnützige Organisation | Charitable organization | Fundraising | Verhalten | Behaviour |
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