When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Jannine D. Lasaleta and Joseph P. Redden
| Year of publication: |
June 2018
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| Authors: | Lasaleta, Jannine D. ; Redden, Joseph P. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 3, p. 446-457
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| Subject: | satiation | similarity | categorization | variety | hedonic consumption | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | USA | United States | Theorie | Theory | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011878766