When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Year of publication: |
2011
|
---|---|
Authors: | Homburg, Christian ; Wieseke, Jan ; Lukas, Bryan A. ; Mikolon, Sven |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 5, p. 664-682
|
Subject: | Verkaufspersonal | Salespeople | Leistungsmotivation | Work motivation | Beziehungsmarketing | Relationship marketing | Performance-Management | Performance management | Unternehmenszentrale | Corporate headquarters |
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