When shelf-based scarcity impacts consumer preferences
Year of publication: |
2011
|
---|---|
Authors: | Parker, Jeffrey R. ; Lehmann, Donald R. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 2, p. 142-155
|
Subject: | Produktdifferenzierung | Product differentiation | Markenartikel | Brand | Entscheidung unter Unsicherheit | Decision under uncertainty | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
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