When Small Means Comfortable : Relations between Product Attributes in Two-Sided Advertising
Year of publication: |
2003
|
---|---|
Authors: | Bohner, Gerd ; Einwiller, Sabine ; Erb, Hans-Peter ; Siebler, Frank |
Publisher: |
[S.l.] : SSRN |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Psychology, October 2003 Volltext nicht verfügbar |
Classification: | D83 - Search, Learning, Information and Knowledge |
Source: | ECONIS - Online Catalogue of the ZBW |
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