When Sustainability is Not a Liability : The Halo Effect of Marketplace Morality
| Year of publication: |
2020
|
|---|---|
| Authors: | Chernev, Alexander ; Blair, Sean |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 31.2020, 3 (14.10.), p. 551-569
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1195 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012407272