When talk is "free" : the effect of tariff structure on usage under two- and three-part tariffs
Eva Ascarza, Anja Lambrecht, and Naufel Vilcassim
| Year of publication: |
2012
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|---|---|
| Authors: | Ascarza, Eva ; Lambrecht, Anja ; Vilcassim, Naufel |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 882-899
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| Subject: | Preismanagement | Pricing strategy | Interne Kommunikation | Internal communication | Gebühr | Charges | Wechselverhalten | Switching behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688784