When the data are out : measuring behavioral changes following a data breach
Year of publication: |
2024
|
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Authors: | Turjeman, Dana ; Feinberg, Fred M. |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 2, p. 440-461
|
Subject: | causal inference | data breaches | exogenous shocks | privacy | usage trajectories | Datenschutz | Data protection | Schock | Shock | Kausalanalyse | Causality analysis | Datensicherheit | Data security | IT-Kriminalität | IT crime |
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