When the honeymoon is over : a theory of relationship liabilities and evolutionary processes
Danielle A. Chmielewski-Raimondo, Ali Shamsollahi, Simon J. Bell, and Jan B. Heide
| Year of publication: |
2022
|
|---|---|
| Authors: | Chmielewski-Raimondo, Danielle A. ; Shamsollahi, Ali ; Bell, Simon J. ; Heide, Jan B. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 6, p. 32-49
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| Subject: | decay | evolution | interfirm relationships | learning | liability of adolescence | liability of newness | relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211062247 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013438823