WHEN THE NAME IS THE GAME
| Year of publication: |
2011
|
|---|---|
| Authors: | Bertini, Marco ; Gourville, John ; Ofek, Elie |
| Published in: |
Business strategy review. - London : London Business School, ISSN 0955-6419, ZDB-ID 10857023. - Vol. 22.2011, 3, p. 50-56
|