When the Same Prime Leads to Different Effects
Year of publication: |
2007
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Authors: | Wheeler, S.Christian ; Berger, Jonah |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2007, 3, p. 357-368
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