When tradition turns into innovation : how firms can create and appropriate value through tradition
Antonio Messeni Petruzzelli and Vito Albino
| Year of publication: |
2012
|
|---|---|
| Authors: | Messeni Petruzzelli, Antonio ; Albino, Vito |
| Publisher: |
Oxford [u.a.] : Chandos Publ. |
| Subject: | Innovationsmanagement | Innovation management | Wissen | Knowledge | Kernkompetenz | Core competency | Unternehmenskultur | Corporate culture | Produktgestaltung | Product design | Wettbewerbsvorteil | Competitive advantage | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 136 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-1-84334-664-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010365804