When transformation fails : twelve case studies in the American automobile industry
Year of publication: |
2015
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Authors: | Liu, Chen ; Rouse, William B. ; Yu, Zhongyuan |
Published in: |
Journal of enterprise transformation : a joint publication of the Institute of Industrial Engineers and the International Council on Systems Engineering. - Philadelphia, Pa. : Taylor & Francis, ISSN 1948-8289, ZDB-ID 2638640-9. - Vol. 5.2015, 2, p. 71-112
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Subject: | enterprise transformation | automobile industry | production costs | brand differentiation | globalization | case studies | Kfz-Industrie | Automotive industry |
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