When uncertainty brings pleasure : the role of prospect imageability and mental imagery
Yih Hwai Lee; Cheng Qiu
| Year of publication: |
2009
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|---|---|
| Authors: | Lee, Yih Hwai ; Qiu, Cheng |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 4, p. 624-633
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| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Emotion | Experiment | Singapur | Singapore |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919310