When wanting is better than having : materalism, transformation expectations, and product-evoked emotions in the purchase process
Marsha L. Richins
| Year of publication: |
2013
|
|---|---|
| Authors: | Richins, Marsha L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 1, p. 1-18
|
| Subject: | Einkaufsverhalten | Shopping behaviour | Emotion | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Konsumgüter | Consumer goods | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777350