When you shouldn't go global
Year of publication: |
2008
|
---|---|
Authors: | Alexander, Marcus ; Korine, Harry |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 86.2008, 12, p. 70-77
|
Subject: | Globalisierung | Globalization | Strategisches Management | Strategic management |
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