When your best customers become your worst enemies : does time really heal all wounds?
Yany Grégoire, Thomas M. Tripp and Renaud Legoux
| Year of publication: |
2011
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|---|---|
| Authors: | Grégoire, Yany ; Tripp, Thomas M. ; Legoux, Renaud |
| Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 3.2011, 1, p. 26-35
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| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Social Web | Social web | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007733