Where Consumers Diverge from Others : Identity Signaling and Product Domains
Year of publication: |
[2012]
|
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Authors: | Berger, Jonah A. |
Other Persons: | Heath, Chip (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Signalling | Persönlichkeitspsychologie | Personality psychology | Theorie | Theory |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 34, August 2007 |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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