Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Year of publication: |
2008
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Authors: | Du, Rex Y. ; Kamakura, Wagner A. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 6, p. 109-131
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