"Where There Is a Will ...": Motivation as a Moderator of Language Processing by Bilingual Consumers
| Year of publication: |
2002
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|---|---|
| Authors: | Luna, David ; Peracchio, Laura A. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 19.2002, 7-8, p. 573-594
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