Where there's sugar, there are sugar-related mobile apps. What factors motivate consumers' continued use of m-Health?
Year of publication: |
2023
|
---|---|
Authors: | Rasul, Tareq Faizur ; Wijeratne, Aaron ; Soleimani, Samaneh ; Lim, Weng Marc |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 4, p. 856-876
|
Subject: | Australia | continuance intention | m-Health | mobile apps | mobile health | sugar | technology continuance | Australien | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour |
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