Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Sussie C. Morrish, Leyland Pitt, Joseph Vella, and Elsamari Botha
| Year of publication: |
2017
|
|---|---|
| Authors: | Morrish, Sussie C. ; Pitt, Leyland F. ; Vella, Joseph ; Botha, Elsamari |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 29.2017, 4, p. 373-383
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| Subject: | Wines | Brand personality | Brands | Content analysis | Wine tourism | Diction | Wein | Wine | Markenimage | Brand image | Markenführung | Brand management | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Markenartikel | Brand | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-03-2017-0011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011814583