Which bag? : predicting consumer preferences for a luxury product with a discrete choice experiment
Canie K.Y. Chu Lo, Suzan Burton, Regan Lam and Paul Nesbit
| Year of publication: |
2021
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|---|---|
| Authors: | Lo, Canie K. Y. Chu ; Burton, Suzan ; Lam, Regan ; Nesbit, Paul L. |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 4, p. 329-340
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| Subject: | Chinese | discrete choice | inconspicuous consumption | luxury | peer influence | status | Diskrete Entscheidung | Discrete choice | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | China | Präferenztheorie | Theory of preferences | Experiment |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1839334921999506 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668462