Which factors drive product sales in OTC markets?
Year of publication: |
2012
|
---|---|
Authors: | Huber, Monika ; Dippold, Katrin ; Forsthofer, Rudolf |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 6.2012, 4, p. 291-309
|
Subject: | Rezeptfreies Arzneimittel | OTC pharmaceuticals | Absatz | Sales | Marktforschung | Market research |
-
Hessenmüller, Bruno, (1955)
-
Nassua, Thomas, (1993)
-
Der Kommunikationsprozess im Absatz
Wagner, Lutz W., (1978)
- More ...
-
Which factors drive product sales in OTC markets?
Huber, Monika, (2012)
-
Forschung - Präferenzmessung mit MaxDiff
Dippold, Katrin, (2011)
-
Which factors drive product sales in OTC markets?
Huber, Monika, (2012)
- More ...