Which is more important in Internet shopping, perceived price or trust?
Hee-Woong Kim; Yunjie Xu; Sumeet Gupta
| Year of publication: |
2012
|
|---|---|
| Authors: | Kim, Hee-woong ; Xu, Yunjie ; Gupta, Sumeet |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 241-252
|
| Subject: | Internet shopping | Perceived trust | Perceived price | Mental accounting theory | Online purchase decision making | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730244