Which Marketer-generated-content is more effective? : an experimental study in the context of a peer-to-peer accommodation platform
Year of publication: |
2022
|
---|---|
Authors: | Tao, Dandan ; Fang, Wenpei ; Luo, Biao ; Wan, Liang |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 100.2022, p. 1-11
|
Subject: | Hedonic travel | Marketer-generated content | Peer-to-peer accommodation platform | Sharing accommodation | Utilitarian travel | Tourismus | Tourism | Digitale Plattform | Digital platform | Hotellerie | Hotel industry | Experiment | Share Economy | Sharing economy |
-
The disruptive effect of technological innovation in the tourist accommodation industry
Porras González, Eva, (2022)
-
Gutiérrez Puebla, Javier, (2017)
-
The construction of the affinity-seeking strategies of Airbnb homestay hosts
Zhang, Hanqin Qiu, (2022)
- More ...
-
Sun, Ying, (2020)
-
Luo, Biao, (2019)
-
Effects of technological innovation on eco-efficiency of industrial enterprises in China
Wan, Liang, (2015)
- More ...