Which reviewers are honest and caring? : the effect of constructive and prosocial information on the perceived credibility of online reviews
Liping Yan, Changhua Hua
Year of publication: |
2021
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Authors: | Yan, Liping ; Hua, Changhua |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 99.2021, p. 1-10
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Subject: | Caring | Complimentary information | Constructive information | Honesty | Online review credibility | Prosocial information | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Soziales Verhalten | Social behaviour | Produktinformation | Product information | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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