Which senses matter more? : the impact of our senses on team identity and team loyalty
Year of publication: |
2013
|
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Authors: | Lee, Seunghwan ; Heere, Bob ; Chung, Kyu-soo |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 4, p. 203-213
|
Subject: | USA (Südweststaaten) | USA (Southwest States) | Sport | Sports | Arbeitsgruppe | Team | Sportstätte | Sports facilities | Wahrnehmung | Perception | Kundenbindung | Customer retention | Messung | Measurement |
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