Whiteness and Western values in global advertisements : an exploratory study
Malene Gram
| Year of publication: |
2007
|
|---|---|
| Authors: | Gram, Malene |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 13.2007, 4, p. 291-309
|
| Subject: | Printwerbung | Print advertising | Standardisierung | Standardization | Globalisierung | Globalization | Empirische Methode | Empirical method | Westliche Staaten | Western countries | Asien | Asia | 2000-2003 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003606570